OpenAI considers pricier subscriptions to its Chatbot AI, The Information reports

OPENAI executives have discussed higher-priced subscriptions for upcoming large language models, such as its reasoning-focused Strawberry and a new flagship LLM dubbed Orion, the Information reported on Thursday (Sep 5).

In early internal talks at OpenAI, subscription prices ranging up to US$2,000 per month were discussed, the report said, citing one person with direct knowledge of the numbers.

OpenAI did not immediately respond to a Reuters request for comment.

ChatGPT Plus currently costs US$20 a month. The free tier of the model is used by hundreds of millions of users every month.

Microsoft-backed OpenAI is working on a project code-named “Strawberry”, with the aim to enabling AI models to perform deep research, Reuters exclusively reported earlier in July.

Strawberry includes a specialised way of what is known as “post-training” OpenAI’s generative AI models, or adapting the base models to hone their performance in specific ways after they have already been “trained” on reams of generalised data, the report said.

The reported pricing discussions come after media reports said Apple and chip giant Nvidia were in talks to invest in OpenAI as part of a new fundraising round that could value the ChatGPT maker above US$100 billion.

The AI startup behind the wildly popular ChatGPT application last week said the chatbot had amassed more than 200 million weekly active users, doubling from the number it had in the last fall season. REUTERS